We often use to crave for glamoury and glittery things, somewhat superficial but diamonds are always found at the depth.

The human inclination towards novelty and reward, often dubbed “shiny object syndrome, ” is a potent force shaping our behavior. This psychological tendency, rooted in our evolutionary drive for survival and pleasure, makes us susceptible to distractions promising immediate gratification. Marketers expertly leverage this trait, employing dazzling campaigns to capture our attention and divert it from the mundane. While this pursuit of the new and exciting can be stimulating, it can also lead to a cycle of dissatisfaction as we perpetually chase fleeting rewards. Overindulgence in this behavior can hinder our ability to focus on long-term goals, make impulsive decisions, and neglect existing commitments. Cultivating mindfulness, delaying gratification, and prioritizing tasks are essential strategies for overcoming shiny object syndrome and achieving lasting fulfillment.

This also shows our internal emptiness which we try to fill it through Shiny objects.


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